This article is about social media and surveillance and it introduces ideas about government surveillance and converging life spheres such as family, friends and school. According to Edward Snowden's revelations, the American and British government are seeking total surveillance of the Internet. They are doing so by embedding tags into gadgets, clothes or under one's skin. These can be transmitted wirelessly and connect instantly with satellite systems that record your digital footprint. The article also talks about data mining. Many people trust companies to behave in ethical manners however, this trust can be misplaced.
Yes I am bothered about tracking because I feel that it is an invasion of one's privacy. In today's society, people are exposing their personal information and details without knowing which is deceiving and shouldn't be allowed as people aren't aware of it. I feel that one's private and social life are not two separate things which I see as a problem as people cannot escape from the harsh reality of the online world as it is a part of their private life.
To some extent it is a small price to pay because it makes online searches more personal for the user. It also personalises people's social media pages such as Facebook, Twitter, Instagram and Snapchat by using advertisement which are personalised to this specific user. This is done so that one's experience online is more efficient. On the other hand, some would say that it is a large price to pay because it gathers personal information which some people find to be unethical as the person may not have given full consent to this due to information being collected by Google and the individual not realising. This could combine both private and social life together which is not good as your social life will consume most of your private life.
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