Learner Response-

40/80 D

WWW: Well structured essay in Section B, incorporating Marxists and pluralists.
EBI: You need to include more of our own examples in Section A


I did not achieve my target grade for A2 Media as I was 5 marks below.

Section A

Question 1-

Question 2-

Question 3 -
Use of narrative voice over.

• Use of interviews involving residents in New Era estate.

There are many different ways in which the two media products used media language techniques to make their product appear authoritative and trustworthy. One way in which the Redrow Homes advert does this is, is through the constant voice over throughout the extract. The non-dietetic sound gives the main protagonist in the advert power due to his deep voice.  the formal language used in the voice over showcases his intelligence. This is the case as in the advert he is trying to go up in the world and make a better life for his self. This costume showcases how wealthy he is. In the extract of Trews Report the language they use is much different than the Redrow advert. The calm look gives the audience a sense of self ease as they feel comfortable. They perhaps feel this way due to the Russel Brands and co-presenter costume as they both wearing tracksuits. the fact that the presenter goes out to interview the people showcases they trying to portray a fair reflection and representation.

A pluralist would agree with the statement that ''result of development in new and digital media, traditional media face a struggle to survive.'' A pluralist would say there is no doubt that traditional media is struggling to survive. This is due to the raise new and digital media, where it allows users to access different contact you would get on traditional media platforms such as news bulletins and newspapers. Social media has now become users first access to news through sites such as Twitter and Facebook. this is the case as people would get the same news values on the social media sites as they would on a news programme such as BBC News at 6. This is the case as they will still get the sense of immediacy as they will still be getting news quick perhaps even quicker even quicker with citizen journalism. A video would go viral first before a news programme uses it. An example of this is Eric Gardner story where he was harassed by these police officers and was chocked to death overthought he expressed his distress. This video was caught on camera on someones phone and was posted on YouTube and other media platform.This was first on social media before traditional media platforms. You could say this is one reason why traditional media such as newspapers are struggling as they cant produce the same type of immediacy.

Massive social media sites such as Twitter and Facebook have been dominating for the past few years. These social media sites have encouraged their users to raise awareness and challenge the world’s view of the political world. An example of this through the social media site twitters where a worldwide campaign surfaced their site. This has been trending which is the #blacklivesmatter campaign. This form of user-generated content allowed users to challenge the so called ‘powerful’ authorities on their wrong doings. This campaign surfaced into our digital lives when a series of unjust concerning black males where going unnoticed by the American police authorities. A video surfaced online of a middle age black man who goes by local authorities when he was minding his own business and posed no physical threat. The video then went viral and brought to a very serious matter concerning police brutality. This form of citizen journalism allows everyone to voice their own opinion unlike other countries where this isn’t possible. This is called the digital divide. There was a story on the guardian in which ‘Mark Zuckerberg rejects 'crazy idea' Facebook influenced US election’. This story showcases how powerful the internet is and how it allows people voice their own and views and ideologies. A Marxist would on the other argue that the impact of new and digital media isn’t democratic. This is case as they believe that audiences don’t have as much power as some media institutions do. They believe that new and digital media is far from krotick saying that the internet is a ‘great leveller’. They believe that the massive media outlets have the power to manipulate the audience through their choice.  You could say that new and digital media has challenge Herman’s and McChency. Theory that ‘’traditional media will not be relinquished top easily’. This is the case as through the raise new and digital media as traditional media is in decline.