Week 10 :Story 19 - 'Telegraph paywall initiative is an interesting strategic shift '

Telegraph paywall initiative is an interesting strategic shift '

https://www.theguardian.com/media/greenslade/2016/nov/03/telegraph-paywall-initiative-is-an-interesting-strategic-shift

This article talks about the Telegraph Media Group move to introduce a paywall for “premium content”.

• Although it will initially involve only 15% of the output of the Daily Telegraph and Sunday Telegraph, it is an acknowledgement that readers should pay for its journalism and, more importantly, that its journalism is worth paying for
• But the hard paywall will prevent any circumvention and it shows a determination by TMG to persuade its audience that they must pay a subscription.

I believe that  this is a new way that works for the Telegraph as there is only some stories that require payment. This could work as the readers of the Telegraph mostly consist of the higher socio-economic groups, however, it could  be a risky move to out some content behind a paywall.