Monday 10 October 2016

Build The Wall Analysis

Section 1:

Audiences need to expect to pay a fee for online news eventually so news institutions are able to benefit (make profits) 

Section 2:

The implementation of subscriptions to gain access to news stories online  will be difficult due to the way institutions abused its use by giving people information for free

Section 3:

Emergence of the internet; deterioration of newspapers

Section 4:

Three possible ways of news institutions could build a paywall to help revive the industry 

Overall

David Simon's argument is about the impact new and digital media has influenced audience's perspective of traditional methods of obtaining news. The main method would be the newspaper which is decline and has been for years now because people are using more convenient ways of getting news which can be from television, radio or the internet. It is obvious that the internet is a dominant force overall in society and it the news industry specifically because its free and can be accessed whenever, wherever. This is why people have become so reliant on it.  Therefore, David Simon proposes news institutions should begin to charge people for using the news with a paywall. So this could be a subscription fee which lasts every month or year which would allow the business to receive profits but most importantly would make audiences revisit the website/app because they probably would only sign up with a maximum of two or three news institutions. He says The Baltimore Sun believed young readers would use the free site to find news they are interested in and buy a newspaper and settle down. However, this seriously backfired as these young people were content with reading news online and not revisiting a newspaper for a full story. This is just an example of where the downfall began for the newspaper industry as more and more people were finding the substitute for them.

In my opinion the only way for newspapers to have any recognition would be for institutions to charge audiences a  fee for using online content. This means that journalists would only publish news stories online instead of on paper which is ideal at this time as everything evolves around the internet. Therefore, it would still be convenient for audiences to access news as its on their device and institutions would now be able to make profits from the implementation of the pay wall. 

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