The decline in newspapers: MM case studies

The New Day

1) What was the New Day trying to achieve?

The new day article was introduced in order to aid the decline of print media such as newspaper due to the raise of new and digital media. It was also designed to target a new audience.

2) List the key statistics on the first page: how many people buy newspapers in the UK? How has this declined in the last year?

• ·         6million people buy a newspaper everyday
• ·         Over a million people have stopped buying newspapers in the last two years

3) What audience was the New Day trying to attract?

The newspaper was introduced to target and attract both male and females from ages 35-55.

4) Why do you think the New Day failed so spectacularly? There are several possible reasons listed in the article but do develop your own opinion here as well.

There are many reasons why I believe that the new day newspaper has been a complete disaster as first of all the pricing of the paper increased to 50p. Print media is in terminal decline meaning it will eventually die out this is the case as people are now keeping tabs on the via social media and other online sites on their latest technology. The fact that they will be receiving their news for free is a bonus for audience as it is less of an inconvenience for them to pay for their news when they can get it for free.

The Guardian

1) List the key statistics on page 10: How many unique digital browsers used the Guardian website in June 2016? What are The Guardian's latest print sales figures? How does this compare to the Telegraph? In terms of finances, how much did the Guardian lose in 2015?

• ·         The Guardian online is the third most read paper on the internet,
• ·         2015 the Guardian lost £70 million this led to cutbacks of 20%
• ·         The sales of newspapers have been in steady decline since the explosive growth of the internet in the 1990s

2) What has been The Guardian's strategy for reversing this decline?

The guardian newspapers have the strategy of reversing the decline of print by ensuring their target audience invest into their business. This is the case as there hasn’t been any setback in other countries which drives them to carry on.

3) What global event did The Guardian's digital coverage win awards for?

 The event has indeed received awards for the attacks that took place in Paris because it was a way for people to keep updated which helped them survive.

4) In your opinion, will the global website strategy be enough to save The Guardian?

I think that it does because print news is only released once a day and with it being accessible online it makes it easier for people to gain access to it and t