Build The Wall Analysis

Section 1:

Audiences need to expect to pay a fee for online news eventually so news institutions are able to benefit (make profits) 

Section 2:

The implementation of subscriptions to gain access to news stories online  will be difficult due to the way institutions abused its use by giving people information for free

Section 3:

Emergence of the internet; deterioration of newspapers

Section 4:

Three possible ways of news institutions could build a paywall to help revive the industry 

Overall

David Simon's argument is about the impact new and digital media has influenced audience's perspective of traditional methods of obtaining news. The main method would be the newspaper which is decline and has been for years now because people are using more convenient ways of getting news which can be from television, radio or the internet. It is obvious that the internet is a dominant force overall in society and it the news industry specifically because its free and can be accessed whenever, wherever. This is why people have become so reliant on it.  Therefore, David Simon proposes news institutions should begin to charge people for using the news with a paywall. So this could be a subscription fee which lasts every month or year which would allow the business to receive profits but most importantly would make audiences revisit the website/app because they probably would only sign up with a maximum of two or three news institutions. He says The Baltimore Sun believed young readers would use the free site to find news they are interested in and buy a newspaper and settle down. However, this seriously backfired as these young people were content with reading news online and not revisiting a newspaper for a full story. This is just an example of where the downfall began for the newspaper industry as more and more people were finding the substitute for them.

In my opinion the only way for newspapers to have any recognition would be for institutions to charge audiences a  fee for using online content. This means that journalists would only publish news stories online instead of on paper which is ideal at this time as everything evolves around the internet. Therefore, it would still be convenient for audiences to access news as its on their device and institutions would now be able to make profits from the implementation of the pay wall. 

The future of newspapers

The article discusses how newspapers are becoming a less favourable source of getting the news and how the internet has taken over. This is a major problem for journalist as they lose their jobs and the nations all over the World won't get good quality stories like the article that brought down President Nixon to defeat corruption on some level. Also, young people aren't really paying much attention to newspapers with people from 15 to 24 are spending 30% less time reading the newspaper once they started using the web. 

1. I do believe it is a 'cause for concern' because institutions aren't able to make profits through publishing news online leading to journalists getting less pay. This is because of the fact that news online is free and barely any of the news websites have a paywall. Therefore, the quality of news would reduce because journalist wouldn't be pleased with low pay or low skilled journalists being recruited to lower costs. However, we shouldn't panic as we may be able to receive news stories that are true and fully explained. For example, technology has given people the power to record any criminal behaviour so this can be sent to news institutions who have publish it online for everyone to see in any country. 

2. Most of the predictions are true and it may not have been too difficult to come up with those assumptions. From the Ofcom research it is evident that young people are becoming reliant on the internet to get news and rarely/don't use newspaper (59% internet vs 21% newspaper). This just shows the significance the internet has on most audiences as it was a tradition to read newspapers with breakfast in the morning and now the internet has stopped that. 

3. Journalism is at risk for sure. The fact that the internet is now where news is being read, profits aren't being made. This is because its free so the employees working on these stories won't get that much pay because the business is receiving low inflows. The Scott Trust Limited funds The Guardian.  

Week 3: Story 8 - 'British men describe how they 'trolled the world' with fake story claiming they accidentally caught boat to Syria'

British men describe how they 'trolled the world' with fake story claiming they accidentally caught boat to Syria
 

http://www.independent.co.uk/news/uk/home-news/british-men-trolled-the-world-with-fake-story-caught-boat-to-syria-from-ayia-napa-after-night-out-a7071176.html

Three  British men posted a picture on Facebook with a fake news story about how they ended up in Syria

• The men also posted snapchats and sent them to journalists as 'proof' 
• They said "we have literally trolled the world media and we are so proud of ourselves"
• "They report bollocks all the time and people never check the facts. As soon as they posted it that was it - it went viral"

I believe that this story showcases and reflects the negatives of the news and social media. New digital media enables anyone and everyone to post a news story and to contact journalists, this story has therefore made audiences realise that everything that they read by journalists may not be true as there is the matter of manipulation.

Week 3 :Story 7- 'Met investigates filmed confrontation between driver and police officer'

Met investigates filmed confrontation between driver and police office

https://www.theguardian.com/uk-news/2016/sep/17/filmed-confrontation-between-driver-and-police-officer-goes-viral

This article talks about the confrontation of a young black driver and a British policemen. The officer believed that the driver was not qualified to be driving his car however in the video the driver was constantly stating that he indeed had his license and insurance. The officer did not listen and started smashing his front window. 

• Police officer attacked a car after the driver refuses to get out - brutal footage was leaked 
• Clip was shared on social media and viewed over 40,000 times 
• The footage was shared by a former member of So Solid Crew 
• Video has been shared thousands of times on Twitter and Instagram 

From this news story we can see the importance of new digital media as camera phones have enabled footage that can be used as evidence to emerge. The fact that this footage is also able to be streamed globally through the social media platform enables audiences to be aware. The act of sharing this video online has an instant response from thousands and even millions of people, which benefits audiences to receive a response from important videos. 

It also allows first hand assessing as evidence in criminal situations; this idea of citizen journalism therefore allows more authentic sources of information to be shared online, offering benefits for audiences. 

NDM Baseline assessment: Learner response

Development in new/digital media mean that audiences can now have access to a greater variety of views and values. To extent are audiences empowered by these developments?
29/48 C

WWW: Good sense of critical autonomy + good balance  answer.
EBI: Provide and more detailed examples to task up your points with evidence.

This essay will be investigating whether or not development in new/digital media mean audiences can now have access to greater variety of views and values and whether or not audiences are empowered by these developments.

There are several ways in which proves that audiences are indeed empowered by new digital media developments and mean to have access to a greater variety of views and values. One innovation in which supports this statement is the introduction and development of web.2.0. Web.2.0 allows users to create their own webpages and media text. Any users with a web connection can produce a public text. This allows audiences to have a form of user generated content.  This development is essential as it empowers audiences to share opinions online such as online blogs like blooger.com. The internet gives audiences a digital licence and a sense of freedom. An example of users’ freedom is citizen journalism posted online on social media sites. This form of user generated content allows audiences to become active audiences such as the #blacklivesmatter campaign. This has allowed other audiences access to greater variety of views and values due to the digital development in the web. The internet also allows users to challenge political views and ideologies by expressing their views and opinions on either social media sites or online forums. This then reinforces the statement of the internet being enforcing users’ freedom. Al Gore once quoted that the internet is ‘’Exciting and Revolutionary’’ and that the internet ‘’ has a more profound impact than print media.’’ This could be the case due to the fact print media is becoming a dying media due to the dominance of new and digital media.

Week 3: Story 6- 'TV presenter warned after paid-for tweet about Alpro snack'

 

 TV presenter warned after paid-for tweet about Alpro snack

https://www.theguardian.com/media/2016/sep/21/tv-presenter-tweet-alpro-aj-odudu-twitter-marketing

“While we noted that the tweet contained the advertiser Twitter handle and campaign hashtags, we did not consider that this would make clear to consumers the commercial intent of the content or the editorial control exercised by the advertiser.”

• Odudu, who currently has more than 25,000 followers on Twitter, has been warned to mark future similar posts with #ad to clear up any doubt.
• he ASA said: “The ad was presented in a similar ‘voice’ to Ms Odudu’s other tweets and did not include any clear identifier, such as ‘#ad’, to demarcate it from her own content.
•  The company, which specialises in soya food products, has pledged to ensure any future marketing communications are marked up as ads.

  This indicates how companies are now using social media to target specific audiences. Through the use of celebs high profile accounts with loads of followers such as Odudu, companies now pay them to promote their brand, this replaces traditional means of advertising such as TV advertisements and so on.

Google

1) Why has Google led to the decline of the newspaper industry?

The decline in print media especially the newspaper has been widely debated as the industry faces competition from online websites such as google. This is the case due to the value of this company. Google have invested so much money into advertising revenue. 

2) Find a statistic from the article that illustrates the decline of traditional news media.

In the United States, where the industry has shed a fifth of its journalists since 2001

3) Looking at the graph featured in the article, what period has seen the steepest decline in newspaper advertising revenue? 

It says that it was 2012 where we have seen the steepest decline in newspaper advertising revenue.
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4) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why?

I don't personally believe that it is google is exactly to blame due to the fact the print media is becoming a dying media. Its due to the fact that we are in a world where digital media is dominating the media. This is the case as it is instant people could receive instant news from social media sites such as twitter and Facebook.
5) Read the comments below the article. Pick one comment you agree with and one you disagree with and justify your opinions in detail.

Google has forced journalistic outlets to innovate and search for new ways of doing things. It has made information dissemination more efficient. While at times that has been bad for the average journalist trying to make a buck, from a big picture perspective, it has been good for helping people get access to information, and that includes journalism."