Wednesday, 28 September 2016

NDM Baseline assessment: Learner response

Development in new/digital media mean that audiences can now have access to a greater variety of views and values. To extent are audiences empowered by these developments?
29/48 C

WWW: Good sense of critical autonomy + good balance  answer.
EBI: Provide and more detailed examples to task up your points with evidence.

This essay will be investigating whether or not development in new/digital media mean audiences can now have access to greater variety of views and values and whether or not audiences are empowered by these developments.

There are several ways in which proves that audiences are indeed empowered by new digital media developments and mean to have access to a greater variety of views and values. One innovation in which supports this statement is the introduction and development of web.2.0. Web.2.0 allows users to create their own webpages and media text. Any users with a web connection can produce a public text. This allows audiences to have a form of user generated content.  This development is essential as it empowers audiences to share opinions online such as online blogs like blooger.com. The internet gives audiences a digital licence and a sense of freedom. An example of users’ freedom is citizen journalism posted online on social media sites. This form of user generated content allows audiences to become active audiences such as the #blacklivesmatter campaign. This has allowed other audiences access to greater variety of views and values due to the digital development in the web. The internet also allows users to challenge political views and ideologies by expressing their views and opinions on either social media sites or online forums. This then reinforces the statement of the internet being enforcing users’ freedom. Al Gore once quoted that the internet is ‘’Exciting and Revolutionary’’ and that the internet ‘’ has a more profound impact than print media.’’ This could be the case due to the fact print media is becoming a dying media due to the dominance of new and digital media.

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