Week 2: Story 3- 'Are mobiles changing how we shop?'

Are mobiles changing how we shop?

http://www.telegraph.co.uk/news/shopping-and-consumer-news/12172230/Are-mobiles-changing-how-we-shop.html

This article talks about whether or not technology is catching up to the impulse shoppers buying urge.

• According to the IMRG Capgemini e-Retail Sales Index, which tracks trends in internet shopping, 66 per cent of visits to retail websites between November and January came through mobile devices. That compares with 53 per cent in the same period a year earlier.
• 49 per cent of online sales came through traditional computers, whether desktops or laptops, with 51 per cent on hand-held devices. That breaks down as 33 per cent through tablet computers and 18 per cent on smartphones.
•  73 per cent used a laptop while 19 per cent used a tablet and 14 per cent used a smartphone.

“Over the past year they have really started to become a major component of the checkout process and that is what is driving this leap in mobile penetration.” Tina Spooner

I believe that mobiles are changing our shops as its more convenient  for users to shop obine rather than go into the store due to the fact its quicker.