NDM case
study: How has news changed?
1) What are the
most popular platforms for audiences to access news and how has this changed in
recent years?
Television is by far the most-used platform for news, with
67% of UK adults saying they use TV as a source of news. The number of people
who use the internet or apps for news has remained the same since 2014.
Newspapers are used by three in ten, which represents a decrease of nine
percentage points since 2014 and 2013 (when 40% of UK adults said they used
newspapers for news). There has also been a decrease in those that say they use
radio as a source of news (from 36% in 2014 to 32% in 2015). One in ten of
adults say they don’t follow news, compared to 5% in 2014 and 7% in 2013.
2) How do
different age demographics access news in the UK?
Those aged 55+ are more likely than those aged 16-24 to use
TV, newspapers and radio for news consumption, while the opposite is true for
the internet/ apps. Around half (51%) of people aged 16-24 use TV for news,
compared to 86% of those aged 55+. A similar pattern can be seen for
consumption of news through newspapers (21% of 16-24s vs. 44% aged 55+) and
through radio (23% vs. 37%). Conversely, consumption of news online through any
device is considerably higher for those aged 16-24 (59%) than for over-55s
(23%).
3) Does
socio-economic status change attitudes to news?
People in the AB socio-economic group are more likely than
those in the DE socio-economic group to consume news on any of the four main
platforms: TV (71% vs 67%), the internet (50% vs. 29%), newspapers (38% vs.
26%) and radio (46% vs. 23%).
4) How many
different sources of news are used on average? How does differ between
different groups?
Of the four main platforms, three in ten (31%) respondents
use only one platform for news, with just under two in ten (19%) using only the
TV alone, 11% using only the internet, 3% using radio alone, and 2% using only
newspapers. The use of TV alone is more pronounced among over-55s (26%) and
those in the DE socio-economic group (28%) than among 16-24s (13%) and those in
the AB socio-economic group (14%). One in five (20%) people aged 16-24 report
that they only use the internet for news, compared to just 2% of those aged
55+.
5) How has news
consumption through television changed in recent years?
The average number of sources that people use for news has
remained consistent year on year Looking within each platform at the different
sources of news people might use, the number of people who use just one source
remained at a similar level to 2014; 44% of TV users said they used just one
source (42% in 2014) compared with 43% of internet users (45% in 2014), 34% for
newspapers (35% in 2014) and 60% for radio (62% in 2014).
6) How much has
news consumption through newspapers declined since 2005?
According to NRS figures, the reach of national newspapers
has declined considerably in the past ten years, with reach among adults
falling by 27 percentage points since 2005 (from 72.4% of all adults in 2005 to
45.4% in 2015).
7) How does newspaper
reach differ by age group?
Reach of national newspapers varies by age group: 29.3% of
15-24s are print newspaper readers, compared to 67.9% of over-65s.
8) Which are the
most popular newspapers and websites in the UK?
The Daily Mail is the most widely-read news title in the UK,
with around 5.5 million users. The Sun follows with 5.2 million users, compared
to 5.8 million in 2014. Looking at readership levels of print-only newspapers,
The Sun was the most popular (with just under 5.2 million users vs. 3.5 million
for the Daily Mail). Conversely, looking at readership for websites only, the
Daily Mail had 1.8 million users, while The Sun had 0.06 million.
9) How does online news consumption differ for age, gender and
socio-economic status?
Four in ten (41%) UK adults say they use the internet for
news. Six in ten (59%) UK adults aged 16-24 say they use the internet or apps
for news, compared to just under a quarter (23%) of those aged 55+. Over half
(53%) of those in the ABC1 socio-economic group use online sources for news,
compared to a third (32%) of those in the C2DE socio-economic group. Men are
more likely than women to say they use internet for news (45% vs. 37%).
10) What
percentage of people use social media to access news? How does this differ by
age and socio-economic status?
Looking at the specific devices that UK adults use to access
news via the internet, a quarter (25%) of UK adults say they access news on a
mobile phone, up by four percentage points since 2014. This compares to 20% who
say they use a computer, laptop or netbook to access news (down by four
percentage points since 2014) and 13% use a tablet for news (the same as in
2014). Two in five (42%) 16-24s say they use a mobile phone to access news,
compared to 8% of over-55s.
11) What
percentage of users only use social media sites for their news?
Ten per cent of online news users use only social media
sites for news.
12) What are the
most popular online sites for news?
Over half (56%) of online news users said they used the BBC
website or app, compared to 59% in 2014. Facebook was the second most popular
response, up by 12 percentage points since 2014 (from 17% to 29%). This was
followed by the Google search engine (15%) and the Sky News website or app
(14%).
13) What
percentage of 16-24 year olds access news mostly from social media?
16% of those aged 16-24
14) How do
audiences find stories online?
30% of those who used social media for news said they
‘mostly’ accessed their news stories through social media posts, compared to
38% who said they ‘mostly’ accessed them directly from the websites/apps of
news organisations. A further three in ten (31%) said they accessed them
equally on social media posts and on news organisations’ websites or apps.
New/digital
media: audience and institution
15) What are the benefits for audiences from the changes new
and digital media have had on the news industry?
They have information available at all times via their
mobile phones and the internet through the use of social media/apps. News comes
from newspaper online sites, feeds, blogs, and news organisations websites such
as BBC News who also supply podcasts.
16) What are the benefits for institutions from the changes new and
digital media have had on the news industry?
They have more platforms to distribute their products which
can be linked to provide a multimedia product line
17) What are the
downsides for audiences as a result of new and digital media in news?
Downsides for audiences are that some of this content that
may appear to be free won’t be for much longer
18) What are the
downsides for institutions as a result of new and digital media in news?
The main problem for institutions is how to generate serious
money out of digital content.
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