Collective identity and the media

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'

Citizen to consumer - informing people about their wants and needs
The rise of the individual - become yourself and shape who you really are
Branding and lifestyle - the product is a reflection of your personality
Who will you be - corporations creating products for the consumer to construct their identity

2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.

Tesla - luxury lifestyle, wealth, importance
Apple - well established, keeping up with the technology, advance
Adidas - lifestyle choice and a well-established brand
Sony - luxury and advance with the technology

3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?

I personally do I agree with this view due to the fact that media sell goods and services which is used to promote people to buy their products as it's a reflection of themselves.

4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.

The postmodern semiotic concept of "hyperreality" was contentiously coined by French sociologist Jean Baudrillard in Simulacra and Simulation. Baudrillard defined "hyperreality" as "the generation by models of a real without origin or reality;" hyperreality is a representation, a sign, without an original referent.

5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?

I believe that it doesn’t reflect everything about you but gives people an insight into your personality in terms of taste and preferences for example the people you follow in Instagram.

6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?

It makes using the internet more accessible for people which gives them a better experience Howevr one problem is privacy.