January Assessment- Learner Response

January Assessment- Learner Response 

35/48 (B)

WWW: Good gasp of the politics/theory under consideration

EBI: More about the news case study and the challenge the industry faces due to NDM- advertising revenue. Write a paragraph on this.

• ·         Theory
• ·         Stories
• ·         More examples

A pluralist would argue that the impact of new and digital media that the impact of new and digital media is indeed democratic. This is the case as pluralist believes that there’s an even playing field between massive media institutions and audience do have a sense freedom. This is evident through the raise of social media sites in the last decade. Massive social media sites such as Twitter and Facebook have been dominating for the past few years. These social media sites have encouraged their users to raise awareness and challenge the world’s view of the political world. An example of this through the social media site twitters where a worldwide campaign surfaced their site. This has been trending which is the #blacklivesmatter campaign. This form of user-generated content allowed users to challenge the so called ‘powerful’ authorities on their wrong doings. This campaign surfaced into our digital lives when a series of unjust concerning black males where going unnoticed by the American police authorities. A video surfaced online of a middle age black man who goes by local authorities when he was minding his own business and posed no physical threat. The video then went viral and brought to a very serious matter concerning police brutality. This form of citizen journalism allows everyone to voice their own opinion unlike other countries where this isn’t possible. This is called the digital divide. There was a story on the guardian in which ‘Mark Zuckerberg rejects 'crazy idea' Facebook influenced US election’. This story showcases how powerful the internet is and how it allows people voice their own and views and ideologies.

A Marxist would on the other argue that the impact of new and digital media isn’t democratic. This is case as they believe that audiences don’t have as much power as some media institutions do. They believe that new and digital media is far from krotick saying that the internet is a ‘great leveller’. They believe that the massive media outlets have the power to manipulate the audience through their choice.  You could say that new and digital media has challenge Herman’s and McChency. Theory that ‘’traditional media will not be relinquished top easily’. This is the case as through the raise new and digital media as traditional media is in decline.