Week 16 :Story 31-The paywalls come down and readers flood in. But revenue doesn’t

The paywalls come down and readers flood in. But revenue doesn’t

https://www.theguardian.com/media/2016/dec/04/paywalls-come-down-readers-flood-in-not-advertising-revenue

This article is about how people who are getting on their phones to go and check the news everyday are making the institutions lose out on money this is the case due to the paywall

• Over to that second growth figure, as calculated by Enders Analysis. Digital advertising in 2017 set to grow by 12.7%, another mobile surge (almost hitting £10bn a year). But where does it go to, my lovely? Some 90% of growth lands straight in the pockets of Facebook and Google. What goes up simply doesn’t come down in the right places.

I think that from a institutional prospective it is a negative as the quality of the producers in which in this case is the journalists will decrease as they wont be getting enough money.