Do I need to get Snapchat? And would you please explain it to me?
https://www.theguardian.com/media/2016/dec/26/do-i-need-to-get-snapchat-and-would-you-please-explain-it-to-me
The app was designed to be impenetrable for the over 30s. If you take the plunge, there are a few things you need to know.
- According to the company’s own figures, more than 150 million people use the app every day, including 41% of 18- to 34-year-old Americans, the coveted millennial market. Three years ago its 27-year-old co-founder, Evan Spiegel, refused an offer of US$3bn from Facebook. Today Snapchat is reportedly worth as much as US$25bn (making it a “mega unicorn” of the likes of Uber and Airbnb) – and Spiegel is engaged to Miranda Kerr.
This shows the likelihood of people who are younger are more likely to use apps which appeal to them more regardless of the age bracket of the initial target audience because they're more inclined to go on their phones and social media which differentiates the generations.
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