Week 21- Story 41: TV presenter warned after paid-for tweet about Alpro snack

 TV presenter warned after paid-for tweet about Alpro snack

https://www.theguardian.com/media/2016/sep/21/tv-presenter-tweet-alpro-aj-odudu-twitter-marketing

“While we noted that the tweet contained the advertiser Twitter handle and campaign hashtags, we did not consider that this would make clear to consumers the commercial intent of the content or the editorial control exercised by the advertiser.”

• Odudu, who currently has more than 25,000 followers on Twitter, has been warned to mark future similar posts with #ad to clear up any doubt.
• he ASA said: “The ad was presented in a similar ‘voice’ to Ms Odudu’s other tweets and did not include any clear identifier, such as ‘#ad’, to demarcate it from her own content.
•  The company, which specialises in soya food products, has pledged to ensure any future marketing communications are marked up as ads.

  This indicates how companies are now using social media to target specific audiences. Through the use of celebs high profile accounts with loads of followers such as Odudu, companies now pay them to promote their brand, this replaces traditional means of advertising such as TV advertisements and so on.